Is your company one of them?
The Predictive Growth Index helps you answer the question.
Growth companies typically confront two major obstacles to sustaining revenue momentum:
(1) Market Growth - accelerating market success beyond enthusiastic early adopters often requires new market strategies + tactics.
(2) Scaling the Organization - a rapid increase in sales is accompanied by the related challenge of building the operational, organizational and behavioral foundation to sustain an increasingly complex company.
The concept for the Predictive Growth Index emerged from sessions that Michael Eckhardt of the Chasm Institute (Crossing the Chasm) and Andrew Green of Broad Reach Growth have been conducting entitled The Two Challenges All Growth Companies Face.
This project builds on the first-hand experience of both Eckhardt and Green with over 200 growth companies, as well as the significant amount of academic research that has been conducted on rapidly growing companies. One of the early studies, "Stumblers and stars in the management of rapid growth" by Hambrick and Crozier set the foundation for investigations into why so many "Gazelles" falter and fail. "Gazelles" are companies with 4-year revenue c.a.g.r.'s (compounded annual growth rate) of 20% or more, typically with sales between $5M-$50M and less than 500 employees.
Objective
Using a set of proprietary indices that reflect growth "best practices" developed by the Chasm Institute and BRG, the PGI study investigates the relationship between a company's combined and individual index scores and a set of value-based metrics, e.g., profitability, top-line growth, etc. As a conceptual framework, the PGI study seeks to develop insight into how companies in each of the four quadrants of Figure 1 are performing on a series of financial and value creation dimensions.
(1) Market Growth - accelerating market success beyond enthusiastic early adopters often requires new market strategies + tactics.
(2) Scaling the Organization - a rapid increase in sales is accompanied by the related challenge of building the operational, organizational and behavioral foundation to sustain an increasingly complex company.
The concept for the Predictive Growth Index emerged from sessions that Michael Eckhardt of the Chasm Institute (Crossing the Chasm) and Andrew Green of Broad Reach Growth have been conducting entitled The Two Challenges All Growth Companies Face.
This project builds on the first-hand experience of both Eckhardt and Green with over 200 growth companies, as well as the significant amount of academic research that has been conducted on rapidly growing companies. One of the early studies, "Stumblers and stars in the management of rapid growth" by Hambrick and Crozier set the foundation for investigations into why so many "Gazelles" falter and fail. "Gazelles" are companies with 4-year revenue c.a.g.r.'s (compounded annual growth rate) of 20% or more, typically with sales between $5M-$50M and less than 500 employees.
Objective
Using a set of proprietary indices that reflect growth "best practices" developed by the Chasm Institute and BRG, the PGI study investigates the relationship between a company's combined and individual index scores and a set of value-based metrics, e.g., profitability, top-line growth, etc. As a conceptual framework, the PGI study seeks to develop insight into how companies in each of the four quadrants of Figure 1 are performing on a series of financial and value creation dimensions.
All participants in the study will receive:
-a Summary Report that details the study’s overall findings, insights into best practices and best practice benchmarks.
Or....
-a Confidential Report option that allows responding companies to compare their company’s specific results to peer benchmarks.
Or....
-a Confidential Report option that allows responding companies to compare their company’s specific results to peer benchmarks.
How long is the survey and what kind of information is needed?
The survey consists of 16 questions and takes approximately 8 - 10 minutes to complete. Information on your company’s revenue and profit margin is also requested as part of the study.
If you would like to include additional responses from company colleagues, you may share the survey link with up to 4 additional members of your company’s leadership team. If you choose to receive a Confidential Report, both your company’s average score and the range of responses for each question will be identified. Individual responses will remain anonymous.
If you would like to include additional responses from company colleagues, you may share the survey link with up to 4 additional members of your company’s leadership team. If you choose to receive a Confidential Report, both your company’s average score and the range of responses for each question will be identified. Individual responses will remain anonymous.
How do you ensure confidentiality and data security?
We appreciate the sensitivity of the information you will be asked to provide in this study – we take data confidentiality and data security very seriously.
Steps to ensure confidentiality and security:
For further details about the data security protocols that will be used, please contact Research@broadreachgrowth.com.
Steps to ensure confidentiality and security:
- All responses will be analyzed and reported on an aggregated and anonymized basis only.
- Only if you choose the option to receive your company’s Confidential Report will your individual results be used to be compared to survey benchmarks to be shared only with you.
- The survey platform we are using (Survey Anyplace) encrypts all survey data in transit, at rest (on the server), and on all backups.
For further details about the data security protocols that will be used, please contact Research@broadreachgrowth.com.